Political marketing is a sub area of Direct marketing, politicians discovered the power of Direct mail and target marketing, much of political IT marketing is building a Political database from a state's registrar's voter registration files (personal data including SS number) and the voter history files (the real gold) after these files have been matched [...]
Some of the top Internet marketers, such as Armand Morin and Alexandria K. Brown, spend a minimum of $20,000 a year on professional development and education. This includes coaching packages, telemeetings, live events and other educational materials.
Although the algorithms that the main search engines use are unknown to the large public, it is a demonstrated fact that keywords play an important part in the indexing of your web site, as well as in the rankings with the search results.